Observatory

Understand what’s happening on Google. Before you suffer the consequences

The Observatory is a real-time analysis dashboard that correlates all the signals Google uses to distribute visibility.

Thanks to SEOZoom’s proprietary data, you can: monitor the evolution of search engines, Artificial Intelligence, and Italian user habits in real time.

La piattaforma che unisce SEO, GEO, AI per rendere i tuoi contenuti visibili su Google e Motori AI

Today, ranking also depends on context

Here you can study the space in which your site operates, distinguishing normal fluctuations from structural changes in the algorithm and identifying the areas most exposed to change. Read about how visibility changes between organic results, features, AI Overview, News, and social content, and adapt your strategy to what you really need to stand out.

Use this information to make sense of traffic variations, read white papers and industry analyses to support theses, studies, and dissemination, and transform trends into timely strategic decisions.

Volatility Observatory

Bring order to chaos

Monitor the intensity of movements on Google day by day and analyze the structure of the results page to understand whether a change in traffic is an isolated case or a global trend. Immediately identify the domains that gain visibility and those that lose it during updates.

• General and sector-specific SERP volatility
• SERP Feature trends over time
• Winner & Loser site rankings

Industry Studies

The sharpest picture of all main European markets

We monitor every aspect of online visibility to transform billions of raw data into strategic information.

Analyze the four forces that shape Google’s response architecture today: the actual composition of the results page and the real weight of Features, AI Overview, News, and Social Networks compared to traditional organic results.

• Continuous focus on AI Overview: volumes, frequency of appearance, and most cited domains
• What social content emerges in SERPs, which platforms conquer the top positions, and for what purposes
• Activity and visibility of the main Italian newspapers on Google News

Analyze website

Find out how Google labels you

Instantly check which sectors Google ranks a domain in and how it distributes its relevance. Get an unbiased snapshot of any site’s vertical visibility and thematic authority to contextualize its performance.

• Domain sector profiling
• Traffic and keyword distribution for each topic
• Vertical Topical Zoom Authority monitoring

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Discover now all the SEOZoom features!