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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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20 April 2026

March Update: twelve days, many earthquakes, a new balance

The rollout lasted twelve days, with a wave of volatility that began to rise well before the official announcement and [...]

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The blog is worth +47% visibility. Without it, you're giving away traffic.

We analyzed 27,000 websites: those with a blog saw a 47% increase in traffic on the first page, while those without one lost traffic. Check out the SEOZoom study

18 February 2026

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9% of AI Overview answers are in the hands of social networks

10 social media platforms account for 9% of visibility in AI Overview. SEOZoom’s analysis reveals an oligopoly among Google’s primary AI sources

16 February 2026

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AI everywhere, but Google remains number one: the evolution of visibility

AI is changing search, but Google remains the absolute monopoly. With SEOZoom, you can master the logic of being cited and dominating clicks.

3 February 2026

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AI and skills to be renewed: the new digital work gap

The digital labor market is growing faster than GDP, but there is a shortage of skilled workers. Focus on data, sectors, and continuing education as a lever.

29 September 2025

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Happy birthday Google: a party with all former failures

From Google+ to futuristic glasses that never took off: failures teach us that growing up also means making mistakes.

27 September 2025

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Search beyond Google: social media is changing visibility

Search is shifting to TikTok and Instagram: how to leverage social commerce and communities for your Search Everywhere strategy

22 September 2025

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Beyond the click: being the choice between AI, new SERPs, and Bing

AI Overview redesigns CTR, LLMs send high-intent traffic, and Bing grows. Data and KPIs to monitor where preference originates.

8 September 2025

News spezzata: Google si ")

Google trial: Chrome is safe, but data will be open to rivals

Google is safe: no sale of Chrome and Android, but no more exclusives and obligation to share part of Search data with rivals

3 September 2025

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Google Ads: 5 new features that are changing SEO

Google Ads evolves with AI, PMax, and Privacy Sandbox: here are the new features that affect SEO, content, and organic visibility

1 September 2025