Blog

Everyone is reporting the news: you can find the angle that hasn't been covered yet

Don't chase the news—read it. The AI Press Review shows you who has covered what, where there are gaps, and when it's worth writing about.

Money Prompt: AI questions that drive revenue

Money Prompts cause AI to narrow down the market before the click: here's how to identify them, monitor them, and understand the brand's role.

Manual Actions: when the risk shifts to your site

Complete Guide to Google Manual Actions: Definition, Types, Impact, Diagnosis in Search Console, and the Reconsideration Process.

What percentage of the AI market do you hold?

Share of Model brings the logic of share metrics to AI: find out how much space you occupy and what role you play in the responses.

GitHub is the technical repository for today's softwares

GitHub combines code, collaboration, documentation, automation, and technical reputation. That's why it plays a central role in software and AI today.

How AI engines decide who stays and who goes

What happens between prompt and response: five stages determine whether your brand makes it into the responses or disappears from radars.

Black Hat SEO: the dark side of SEO still exists

What is black hat SEO, what techniques does it use, what does Google say about it, and what risks does it pose today to rankings, brand reputation, and organic visibility?

March Update: twelve days, many earthquakes, a new balance

What the Google March 2026 Core Update Left Behind: Volatility, Affected Sectors, Rising Domains, and the Losers. SEOZoom's Analysis in Italy.

The blog is worth +47% visibility. Without it, you're giving away traffic.

We analyzed 27,000 websites: those with a blog saw a 47% increase in traffic on the first page, while those without one lost traffic. Check out the SEOZoom study.

9% of AI Overview answers are in the hands of social networks

10 social media platforms account for 9% of visibility in AI Overview. SEOZoom’s analysis reveals an oligopoly among Google’s primary AI sources.

AI everywhere, but Google remains number one: the evolution of visibility

AI is changing search, but Google remains the absolute monopoly. With SEOZoom, you can master the logic of being cited and dominating clicks.

AI and skills to be renewed: the new digital work gap

The digital labor market is growing faster than GDP, but there is a shortage of skilled workers. Focus on data, sectors, and continuing education as a lever.

Happy birthday Google: a party with all former failures

From Google+ to futuristic glasses that never took off: failures teach us that growing up also means making mistakes.

SEOZoom Case Study: the growth of Cooking with Sere

Serena Cara tells us how the SEOZoom analysis helped her blog Cooking with Sere become a reference in the food sector.

SEOZoom Case Study: the rise of Dogsportal

Rocco Voto from Dogsportal tells us how SEOZoom helped relaunch his blog: actions and strategies to recover ranking and traffic.

Managing a complex SEO migration of an outdated site

SEOZoom Case Study: an interesting discovery by giodellaonlinemarketing.com

Giovanni della Ventura of giodellaonlinemarketing talks about his experience with SEOZoom and how the suite supports his blogging business.

Test: I have made an impossible-to-rank website... rank!

I made an impossible-to-rank website rank! How? Only through Links (and a few variations). As of today, 2022, will it be possible?

SEOZoom Case Study: Startup Geeks and the most strategic tools

SEOZoom tools supporting the content strategy of Startup Geeks, Italy's largest startup community for startuppers.

SEOZoom Case Study: in-house management of the Windowo site

Today we tell you about Elia and the Windowo website, an online hardware store that has found more visibility thanks to a strategy built with the SEOZoom tools.

SEOZoom Case study: consultancy in the service of Workengo.it

Marco Aurelio Cutrufo of Workengo talks about how SEOZoom supported the consulting activity for the website of a specialist medical centre.